Brandon PearceLast updated Sep 6, 2026
This is my version of a /now page: the things I would tell a friend I had not seen in a year.
Business
I recently bought my fifth SaaS-like business, UniHop, and I am spending a lot of my working energy understanding, documenting, improving, and scaling it. It is a last-mile delivery and dispatch platform with a human-monitoring layer, which means the work is both technical and operational.
I also own HelpSite, a simple knowledge base product I bought in January 2025. It had not been meaningfully updated in years, so I have been building a team and modernizing the product, and we have made real progress. The biggest addition is an automated knowledge base generator: you feed it your website, your existing docs, or any information about your business, and it generates the categories and articles that answer your customers' most common questions.
I am still consulting selectively with entrepreneurs who want help buying, scaling, or exiting small software businesses. I am taking that slowly and intentionally.
Writing
I am writing again. During my family's nomadic travel years, I blogged at PearceOnEarth.com. Now I am using this site as the home for essays on business, inner work, AI, consciousness, and anything else that interests me. So far, this is just once or twice a month, when something comes up that I want to synthesize and share.
Website Design
I rebuilt this site with Claude Code, Next.js, and static MDX files (enhanced .md / text files). That feels wildly different from the websites I used to hand-code in XHTML and CSS, and also different from the WordPress and Webflow sites I have used over the years.
This setup is leaner, cleaner, and faster. I can edit plain content files, push to GitHub, and Netlify publishes the changes almost instantly, all hosted for free.
I also did a similar redesign / rebuild for my other websites:
- UniHop.app (now complete, included migrating thousands of pages)
- HelpSite.com (including a full UI refresh, too)
- PearceOnEarth.com (our old family travel blog, which is now an archive for our memories)
- CrystalCutStudios.com (fun design for my oldest's video editing business)
I'm having so much fun with this that I'm about to launch a web design agency to build sites for others, which is what I did when I started out 25+ years ago.
Life Tracker
I've tracked every minute of my life for about nine years, and this year I turned my spreadsheets into an app I built with AI. It logs what I'm doing in a few seconds, tags the people, books, and shows in my life, and reports on where my time and energy go and how balanced I am. Every morning, evening, and Sunday, an AI review looks at it all and coaches me on how I'm doing against my goals and values. I use it every day, and I'm wondering whether to turn it into a product. I wrote the whole story, with screenshots, in Nine Years of Tracking Every Minute of My Life.
Life
Family life is changing. Two of my three kids are already adults, one is in college on a harp scholarship, and I am enjoying these years with everyone still close. My wife and I are making space for regular trips together, steady routines, and a more grounded version of adventure than the full-time travel years.
Music
I've been learning classical guitar online through the Classical Guitar Shed, and playing the piano, or even singing with crystal bowls when I make time as well. I find it a great way for me to feel and express emotion, meditate, and when paired with technical complexity, it also becomes a great challenge for the brain.
Inner Work
I'm increasingly aware of the illusory, perception-driven nature of reality. While I sense my core essence may be love or awareness itself, day-to-day, I consciously (or unconsciously) choose identities and roles to play, with imperfect authenticity. Life still feels meant to be enjoyed, and my current joy stems increasingly from personal evolution, connection, contribution, and embracing life's natural cycles – including the challenging ones.