You Don’t Have to Start From Zero
The Bootstrapper’s Guide to SaaS Acquisition
What if you could skip the hardest, riskiest part of building a SaaS — finding product-market fit — and start with a business that already has paying customers, proven revenue, and a working product?
That’s acquisition entrepreneurship. And it’s more accessible than most bootstrappers realize.
I put together a free resource pack with the frameworks I shared at my MicroConf Portland 2026 roundtable. Whether you were in the room or just heard about it, it’s yours.
The SaaS Acquisition Resource Pack
Everything you need to start thinking seriously about buying a SaaS business.
1. Build vs. Buy Decision Matrix
When buying makes more sense than building from scratch — based on your capital, timeline, skills, and goals.
2. Acquisition Quick-Start Guide
How much money you actually need, financing options (including SBA loans), where to find deals, and the step-by-step process.
3. Due Diligence Checklist
The key areas to investigate before you buy — financials, product, operations, owner dependency, and red flags.
4. SaaS Lifecycle Framework
What to do after you acquire: a four-stage model for turning a purchased business into a valuable asset — or a meaningful exit.
Bonus: Key Terms Glossary — MRR, SDE, multiples, churn, LOI, and everything else you’ll encounter, explained in plain language.
No email required. It’s yours.
Want to keep going?
I write a monthly essay about building, buying, and selling SaaS — plus the personal side of running a business that actually fits your life.
- How to find, evaluate, and acquire SaaS businesses — including off-market deals
- The operational and systems work that turns a purchased SaaS into a valuable asset
- Lessons from 21+ years of bootstrapped SaaS — including acquisitions, exits, and mistakes
- What I’m learning as I optimize and scale two recently acquired SaaS businesses right now
If that sounds like your kind of thing, drop your email below.
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About Brandon
I’ve been building, buying, growing, and selling SaaS businesses for over 21 years.
I built my first SaaS in 2004, grew it to a team of 20, and designed it to run without me — which let me travel to 45 countries with my family over more than a decade, working under four hours a week. I sold that business in 2021.
Since then, I’ve acquired and sold additional SaaS companies — including one I grew 10x in two years and exited in year three. I’m currently running two SaaS businesses I recently acquired, including one funded by an SBA loan.
Now I help bootstrapped founders navigate SaaS acquisition through consulting — from defining your criteria and sourcing deals, through evaluation, negotiation, due diligence, and closing. If you’re seriously thinking about buying a SaaS, I’d love to talk.